The article reveals eight facts that the bullfighting industry tries to keep hidden from the public. Firstly, bullfights are not fair fights between a bull and a human, but rather ritualized executions designed to end in the bull's death. Secondly, bullfighting bulls are not a unique species, but rather variations of the same species of bulls used in the meat and dairy industry. Thirdly, the bullfighting industry falsely claims that bulls do not suffer pain during the torturous process of being killed in the arena.

Additionally, the article exposes how other nonhuman animals, such as cows and horses, are also victims of bullfighting. It highlights the widespread opposition to bullfighting in countries where it is practiced and reveals the substantial financial support the industry receives from taxpayers' money. Furthermore, it dismantles the notion that bullfighting is a cultural tradition, showing how it is often imposed by external forces and associated with colonial oppression.