A study conducted by Faunalytics and The Good Growth Co found that a vast majority of educated Gen Z individuals in the US and Asia are concerned about animals and the environment, with 93 percent of respondents expressing this concern. However, the study also revealed that many young people are unsure of how to take effective action, with most lifestyle changes focusing on individual mitigation efforts rather than impactful actions like adopting a plant-based diet.

The study identified practical and emotional barriers that prevent young people from taking more action on environmental and animal issues, such as personal cost, inconvenience, and a feeling of futility. Recommendations for advocates include addressing these barriers by providing stronger financial and career incentives, connecting the plight of farmed animals with existing concerns, and increasing public awareness and education campaigns to enhance understanding of the issues.

Overall, the study suggests that Gen Z individuals are open to making changes to protect animals and the environment, and advocates should focus on dismantling practical and emotional barriers to activism in order to encourage more impactful actions.