WAM was founded by Anna, a sports nutritionist and PhD Chemist who discovered a new love for her body’s capabilities through CrossFit in 2019. Seeking a protein supplement to match her strength goals and sustainable values, Anna found that typical options didn’t meet her standards—whey proteins with synthetic additives caused side effects, while plant-based choices often lacked flavor and essential amino acids. Determined to create a superior option, she launched WAM's first zero-compromises vegan protein powder in April 2024, designed to support both nutrition and personal performance.