25% of Japanese Consumers Would Try Cultivated Eel Irrespective of Price

Research conducted by cultivated eel producer Forsea Foods revealed that 35% of Japanese consumers are open to trying cultivated eel, with 25% stating they would purchase it regardless of price. Many participants expressed enthusiasm for the technology behind cultivated food and believed it to be safer and more sustainable than conventional seafood.

As wild freshwater eel populations decline and prices rise, Forsea aims to launch a commercial cultivated eel product by 2025. The company has successfully achieved high cell density levels and is confident that their production methods will allow for price parity with traditional seafood. CEO Roee Nir noted that there is a growing interest in innovative food options among Japanese consumers, particularly among those who are environmentally conscious, health-conscious, or seeking new culinary experiences. Forsea's cultivated eel has received positive feedback globally and is generating interest among Japanese food manufacturers.