Impossible Foods unveiled its new plant-based product, the Impossible Crispy Chicken Fillet, at the National Restaurant Association Show in Chicago. The fillet is pre-cooked, coated with panko-style breading, and seasoned with a blend of pepper and herbs to provide a crunchy exterior and tender interior. Each serving offers 17 grams of complete protein, no cholesterol, and 50% less total fat compared to traditional chicken, making it a healthier alternative for consumers.

Peter McGuinnes, a spokesperson for Impossible Foods, noted positive feedback on the new product at the event, with it being served alongside various dishes like breakfast sausage sandwiches, sliders, and steak tacos. The company's expansion into plant-based protein options includes the recent introduction of Impossible Beef Sliders at Walmart and Impossible Steak Bites, aimed at both the retail and foodservice sectors. The Crispy Chicken Fillet is set to hit restaurant menus in the US soon, offering a more sustainable and ethical choice for consumers looking to reduce their meat consumption.