Verdino, a Romanian plant-based meat company, has unveiled a new rebranding strategy to enhance its market presence. The company conducted research that revealed a growing interest among consumers for vegetable-based products and different types of plant proteins that are healthy and easy to incorporate into daily routines. As a result, Verdino has introduced a new logo and slogan, "Live. Life. Green", to create an emotional connection with consumers and promote the joy of eating well while benefiting the planet.

The rebranding strategy also includes updating recipes to make the product portfolio more appealing and modern. Verdino is highlighting the nutritional benefits of its products, such as high protein content and added vitamins and minerals. With an increasing number of Romanians embracing plant-based foods, Verdino is positioning itself to cater to this market by promoting its products with hashtags like #DePost (For Fasting) and #BunTotAnul (Good All Year Round). Marketing Director Celina Condorovici expressed enthusiasm for the rebranding, emphasizing Verdino's commitment to providing authentic taste experiences and being a top choice for those seeking a balanced, sustainable, and flavorful diet.