A recent investigation has revealed that the World Wide Fund for Nature (WWF) has been implicated in facilitating the trade of polar bear fur, despite the species facing increasing threats due to climate change. The WWF has defended its stance on "sustainable utilization" by supporting regulated hunting, claiming it can contribute to species conservation. However, critics argue that this association with trophy hunting has tarnished the organization's reputation, leading many conservation groups to oppose its recommendations at international wildlife trade meetings.

One Inupiat resident and polar bear guide disputed the WWF's stance, stating that his community did not commercialize polar bears for centuries, contributing to their survival. Despite denying direct support for the fur trade, the WWF's position on polar bear skin trade has caused controversy within the conservation community and has raised concerns about the organization's commitment to wildlife protection.