A new study from DatingNews.com and the Kinsey Institute reveals that the cost of living is impacting young Americans’ approach to dating. With higher rents, pricier rideshares, and expensive outings, many Gen Z and millennial singles are cutting back on dating or putting it on hold altogether. The financial pressure is not only slowing down first dates but also speeding up move-in dates, with nearly one in four singles willing to cohabit to save on housing costs.

While the trend may seem like a temporary belt-tightening measure, there is evidence that a significant portion of young adults prioritize financial stability over being in a relationship. The balancing act between financial health and romantic health is pushing many to make pragmatic choices such as dating less, moving in sooner, or being more transparent about money matters. The trend suggests a shift towards a more cautious and practical approach to dating until the cost-of-living crisis eases.