Plant-based living is on the rise, with surprising trends revealing significant shifts in habits and global patterns. Around 42% of global consumers now identify as flexitarians, opting to reduce meat intake without giving it up entirely. In fact, the popularity of plant-based diets is evident in events like Veganuary, where an estimated 25.8 million people worldwide participated in a month of plant-based eating in 2025.

Plant milk has become a household staple in America, with 40.6% of U.S. households purchasing plant-based milk regularly. Additionally, alternative meats are gaining popularity, with 53% of Americans having tried plant-based meat and a quarter incorporating it into their diet monthly. These statistics, along with others mentioned in the article, reflect a cultural shift towards plant-based living that is changing the way we eat and think about food.