A policy paper endorsed by 48 leading organizations across various sectors has proposed ten measures for the UK government to promote plant-rich diets in order to meet the goals of the Good Food Cycle strategy. The paper highlights the need to increase consumption of plant-based foods and shift away from intensive animal agriculture in the UK. The proposed measures include leveraging public procurement, supporting farmers to produce more plant proteins, and increasing public understanding of the health and environmental benefits of plant-rich diets.

A survey revealed that a majority of UK adults believe the government should do more to help people eat fruit, vegetables, and other plant-based foods, as well as support animal farmers to transition to more sustainable practices. The National Diet and Nutrition Survey indicated that only a small percentage of children and adults meet the recommended intake of fruits and vegetables. Health professionals emphasize the importance of transitioning towards plant-rich diets to improve public health and reduce the burden on the NHS.