50by25: Wagamama, Beyond Meat & Others Join Campaign to Make UK Restaurant Menus 50% Vegan

The 50by25 campaign, led by Viva! and Citizen Kind co-founder Emma Osborne, aims to make 50% of UK restaurant menus plant-based by 2025. With industry giants like Wagamama, Beyond Meat, and renowned chefs like Alexis Gauthier on board, the campaign seeks to reduce the environmental impact of the food sector and promote plant-based eating.

By partnering with leading restaurants and providing support for the transition to more vegan options, 50by25 hopes to achieve widespread industry support and encourage customers to choose climate-positive dining options. The campaign has already received positive feedback and endorsements from key players in the food industry, as well as experts offering guidance on creating delicious plant-based dishes. With a focus on sustainability and taste, 50by25 aims to drive innovation and shift eating habits towards a more plant-based future.