A coalition of plant-based food representatives is urging for a €3B investment in research and innovation to transition Europe towards more sustainable protein sources over the next decade. The goal is to rebalance the protein supply, currently dominated by animal sources, to a more equal 50:50 split between animals and plants.

The coalition has outlined 75 projects based on seven innovation pillars, covering areas such as sustainable products, consumer engagement, health and nutrition, new supply chains, and digital innovation. The report argues that this investment is crucial to match the ambition of the sector and improve public health, reduce environmental impacts, and boost the economy. Strong partnerships between the EU Commission, member states, industry, and civil society are needed to actively engage consumers and farmers in this transition towards healthier and more sustainable diets.