The pet food industry is a massive and rapidly growing market, with the global market reaching $130.8 billion in 2024 and projected to reach $192.8 billion by 2033. However, this industry is currently relying on meat, leading to harm to animals and the environment. Even though there is evidence that nutritionally complete plant-based pet foods are suitable for dogs and cats, the industry continues to use traditional meat-based diets.

Traditional pet foods harm animals, damage the environment, have low nutritional value, and may contain dangerous hormones. They may not be natural, transparent, or suitable for all companion animal guardians, especially for those who are vegan or have specific religious or cultural dietary restrictions. Despite the growing plant-based pet food market, traditional meat-based options still dominate the industry.