82% of Veganuary 2024 participants plan significant diet change

The survey results from Veganuary 2024 participants show that 82% of them plan to make significant permanent diet changes after participating in the program. The main motivations for trying vegan were animals, personal health, and the environment. Half of the participants were still consuming meat and/or fish when they signed up, with 29% being vegetarian and 19% already vegan.

After completing Veganuary, 82% of participants not already vegan plan to permanently change their diet. This includes a third who plan to stay vegan, while the rest plan to reduce their animal product intake. The survey also found that the majority of participants experienced health benefits and were likely to try vegan again in the future. Overall, Veganuary continues to drive positive change for animals, people, and the planet, with high satisfaction rates among participants.