86% of Spaniards Would Eat More Plant-Based Meat If They Deliver on Taste, Health & Environmental Benefits

A recent survey conducted by Spanish meat analogue leader Heura found that 86% of Spaniards are willing to eat more plant-based meat if it delivers on taste, health, and environmental benefits. The survey revealed that a majority of consumers in Spain have already tried plant-based meat products, with men, those aged 25-34, and people in the northeast being more likely to consume them.

One of the key findings was that the main factors influencing consumer's willingness to eat plant-based meat are taste and health benefits. Additionally, there is a lack of awareness among Spaniards regarding the environmental benefits of plant-based meat, with many ranking other actions such as recycling as more effective in combating climate change. However, with the growing popularity of plant-based meat products, companies like Heura are working towards creating sustainable options that not only taste good but also have a positive impact on health and the environment.