A 100% Vegan Concession Stand Opens at Minneapolis’ Target Center

Wicked Kitchen has partnered with the Minnesota Timberwolves to open a 100% vegan concession stand at Target Center in Minneapolis. This stand offers veganized versions of classic sports game foods such as bratwursts, burgers, meatball subs, and ice cream, providing a plant-based option for fans at the arena. The CEO of Wicked Kitchen, Pete Speranza, expressed the desire to give fans the same opportunity as professional athletes who are increasingly adopting plant-based diets.

In addition to the concession stand, Wicked Kitchen products will also be available in the VIP Lounge and Club Level at Target Center, as well as through a mobile ice cream cart. Wicked Kitchen, a leading alternative meat company, has been expanding globally since its launch in the UK in 2018. Their product line includes frozen meals, vegan meats, sauces, and condiments, among others, with plans for further expansion in the US market.