ACCRO Targets Runners With 50g Protein Trays in French Supermarkets

French plant-based brand ACCRO has launched Protéine+, a two-product range of pea and wheat protein strips and slices that are now available in major French supermarkets. The strips come in a 180g tray with 28g of protein per 100g, totaling roughly 50g per pack, while the slices are sold in 120g packs of four with 30g of protein per 100g. Both products are labeled with Nutri-Scores and are designed to be eaten hot or cold, suitable for various dishes like salads, bowls, sandwiches, and savory breakfasts.

The range is targeted towards individuals who track their protein intake, including regular walkers, runners, vegetarians, and flexitarians. ACCRO is tapping into the growing trend of products with protein claims, citing data that shows a 13% increase in protein-related purchases in France. The brand is also engaging with consumers through initiatives like distributing products at sports events and launching a community on the fitness app Strava called Club 50, named after the 50g of protein per tray. ACCRO's parent company, Nxtfood, has raised funds for expansion and research, and the brand also supplies school canteens with its plant-based products.