Adfree Cities is proud to support the Ten Point Plan for Plant-Rich Diets, ahead of a planned Lobby Day in Westminster where supporters can advocate for an improved food strategy. The network of grassroots groups aims to highlight the negative impacts of corporate advertising on health, environment, and communities.

More than 50 organizations, including The Vegan Society and Compassion in World Farming, back the Ten Point Plan. The plan outlines measures for the UK government to promote plant-rich diets, with 69% of people in the UK expressing a desire for more plant-based food. Adfree Cities believes that implementing the Ten Point Plan could lead to a healthier and happier population while supporting British farmers and moving away from unsustainable industrial farming practices.