ADM: “More Consumers Understand Protein Consumption Is Not an All-Or-Nothing Approach”

Archer Daniels Midland (ADM) is focusing on driving advancements in taste, texture, and nutritional quality in the plant-based protein space to meet consumer demands. In 2024, there was a rise in blended and hybrid protein solutions, appealing to flexitarian consumers who are open to trying new protein sources. Consumer interest in diverse protein options led to the emergence of hybrid and blended protein formats, offering a balance between traditional meat products and fully plant-based alternatives.

ADM showcased various innovative protein solutions at Food Ingredients Europe 2024, emphasizing the importance of protein-rich diets and catering to evolving consumer needs. Moving into 2025, ADM plans to invest in refining the taste of plant proteins and developing more blended protein solutions to optimize sensory appeal, protein quality, content, and diversity. The company anticipates continued growth in the plant-based segment globally, with the exploration of new textures, flavors, and formats in both plant-based and animal-based blends.