AGRANA Launches AGENAPURE Clean Label Starches Derived From European Raw Materials

AGRANA, an Austria-based global producer of specialty starch-based ingredients, has introduced a new line of clean-label starches called AGENAPURE. Derived from European raw materials, these high-performance starches offer a neutral flavor profile and exceptional thickening and texturizing capabilities. With broad application flexibility in sauces, dressings, bake-stable fillings, and yogurts, AGENAPURE meets the evolving needs of the food industry for clean label ingredients.

The demand for clean-label products is at an all-time high, with a study showing that 99% of European manufacturers see clean-label products as essential to their business strategy. AGRANA's AGENAPURE line, along with other starch-based ingredients for meat alternatives and vegan baked goods, aims to deliver on consumer preferences for taste, texture, and clean-label formulations. The company's CEO emphasizes continuous development to optimize texture, taste, and smell, ensuring that AGENAPURE and other ingredients meet the needs of today's consumers.