AGRANA Presents Plant-Based Concepts in Alignment with Food Trends at Food Ingredients Europe

Austrian food group AGRANA is presenting its plant-based concepts at the Food Ingredients Europe (FiE) event in Frankfurt, showcasing a range of products including fruit preparations, fruit juice concentrates, starch, and sugar. Partnering with AUSTRIA Juice, AGRANA is focusing on current dietary and beverage trends, highlighting plant-based concepts such as yogurt alternatives and meat substitutes. Ready-made vegan product variations and innovative dishes like plant-based currywurst and gluten-free toast are among the offerings at the trade fair, featuring natural ingredients and creative flavor combinations.

In addition, AGRANA is introducing betaine drinks, derived from sugar beet molasses, at the trade fair. These drinks, along with other products in the sugar segment, aim to promote endurance and strength. Sports drinks with natural ingredients, electrolytes, and carbohydrates are becoming increasingly popular, and AGRANA's offerings align with these trends. With a focus on innovation and aligning with consumer preferences, AGRANA's presence at the FiE event highlights their commitment to catering to evolving food and beverage trends.