Agrocorp’s Herbyvore Enters the Protein Powder Category With a Pea and Rice Blend

Singapore agribusiness Agrocorp International has expanded its consumer nutrition brand Herbyvore with the launch of a new protein powder that combines pea and rice protein. The product, available in five flavours including Coffee, Matcha, and Chocolate, is vegan, gluten-free, and made with non-GMO ingredients. It also includes a digestive enzyme to support protein digestion, addressing common concerns with pea protein supplements.

The brand aims to offer clean, versatile nutrition for real life, with plans to introduce protein-fortified snacks and everyday staples in the future. Herbyvore is positioned as a protein lifestyle brand, with a focus on quality, taste, and functionality throughout the day. The company, which began extracting pea protein in Canada in 2020, has further plans to expand its product range and engage with consumers through pop-ups and ambassador networks.