Ahold Delhaize to Sell 50% Plant-Based Proteins in Europe by 2030

Multinational retail group Ahold Delhaize has announced that its European brands aim to have 50% of the proteins they sell be plant-based by 2030. Strategies will vary by market and may include promoting plant-based products, using loyalty programs to encourage purchases of plant-based foods, and investing in consumer education about sustainable eating. By shifting towards plant-based protein sales, Ahold Delhaize hopes to reduce emissions and achieve health objectives.

Ahold Delhaize's European brands, including Albert Heijn and Delhaize, have already made progress towards their plant-based goals. Albert Heijn has set a target for 60% of consumed proteins to be plant-based by 2030, with recent figures showing an increase in the sale of animal-free proteins. The company aims to inspire healthier and more sustainable lifestyles among its customers while acknowledging their diverse food preferences and the positive impact that small changes in purchasing habits can have on both people and the planet.