ALDI Expands Plant-Based My Vay Brand to the Netherlands

ALDI has expanded its plant-based My Vay brand to the Netherlands, offering a range of dairy alternatives including soy, oat, and almond milks, as well as soy and coconut yogurts. The brand will soon include meat and dairy alternatives, such as plant-based cheeses. The coconut yogurt has already received recognition in the Netherlands.

ALDI aims to offer 1,000 vegan products by the end of 2024, with a current range of 950 vegan-labelled products. The retailer sees a growing demand for plant-based alternatives and is committed to making shopping easy and affordable for customers. In addition to expanding its vegan range, ALDI also offers inspiration for vegetarian and plant-based recipes to promote a healthier lifestyle.