Aldi Süd has announced that over half of its food range is now plant-based, with 56.4 percent of its offerings being vegan. The budget supermarket currently carries 1,400 vegan-labeled products and has introduced a new range of MyVay plant-based cheese in various flavors, including sliced cheese, grated cheese, cream cheese, and herb cream cheese. The company stated that promoting vegan diversity is a top priority and aims to make sustainable eating affordable for all.

Europe's plant-based meat market is rapidly growing, with Aldi Süd launching plant-based MyVay products in German stores last year. The EU is investing over $2.5 million in promoting plant-based foods to improve health, reduce emissions, and create a sustainable food system. The shift towards plant-based diets is driven by increasing health awareness, sustainable protein needs, and changing consumer behavior in key markets such as Germany, the UK, France, and the Netherlands.