Aldi UK has introduced a new Live Healthy logo to highlight products that align with the UK's Eatwell Guide for a healthy, balanced diet. Products such as fresh produce, soups, and yogurts bearing the logo meet strict nutritional criteria and will be rolled out next week. The supermarket chain aims to generate 85% of its sales from healthy products by 2027 and increase the sales of fruit and vegetables by 14% by the same year.

To promote healthier eating, Aldi UK also offers discounts on six types of fresh fruit and vegetables that rotate every two weeks and has partnered with Team GB and ParalympicsGB for the Get Set To Eat Fresh program. Additionally, the chain has reduced prices on fresh produce to encourage customers to make healthier choices. Chief Commercial Officer Julie Ashfield emphasizes Aldi's commitment to providing affordable, healthy options that fit into customers' everyday lives without sacrificing taste or price.