All Y’alls Foods, a Texas-based producer of plant-based snacks, has expanded its reach to European consumers through Amazon’s platforms by making its flagship jerky brand, “It’s Jerky Y’all,” available in 10 European Union marketplaces. This marks a significant milestone for the company, positioning it as one of the few independent US brands to launch on Amazon across the full EU footprint. The jerky is made from whole non-GMO soy protein and comes in various flavors, offering a high-protein, fiber-rich alternative to traditional jerky without cholesterol and saturated animal fat.

Founder and CEO Brett Christoffel expressed the company’s vision to go beyond Texas and bring their bold flavors and compassionate mission to tables across Europe. Besides providing delicious plant-based snacks, All Y’alls Foods also supports the Rowdy Girl Sanctuary, a former cattle ranch now dedicated to rescuing farm animals, by donating a portion of every sale. The European launch builds on the brand’s success in the US, with retail partnerships and a growing following on platforms like TikTok and Amazon US, showcasing their commitment to both retail success and social impact.