British ready meal brand allplants has collaborated with vegan celebrity chef Rachel Ama to launch a range of limited-edition meals. The four premium, ready-to-heat dishes are inspired by Ama's heritage and travels, and include options such as Chimichurri Portobello Mushroom Bowl and West African Peanut Stew. This partnership marks the beginning of a new Chef-in-Residence program, where top-tier chefs will work with allplants to develop exclusive plant-based meals.
Allplants, known for its success in the ready meal market, has recently become the second best-selling frozen ready meal brand at online supermarket Ocado. The brand has also been active in sustainability efforts, focusing on the impact of animal agriculture and calling out other convenience food brands for their use of processed ingredients. Founder Jonathan Petrides expressed excitement about the collaboration with Rachel Ama, stating that they share a passion for delicious plant-based food and are eager to introduce new flavors to their customers across the country. The new limited edition dishes are now available on the allplants website.
*This summary was generated using AI.
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