AllPlants Recipes To Return To Market After Being Bought By GRUBBY

GRUBBY, the UK’s leading plant-based recipe kit company, has acquired the exclusive rights to the recipes and manufacturing methods for the entire allplants product range, including ready meals, desserts, breakfast pots, and side dishes. This move comes after allplants, a plant-based meal delivery service, entered administration in November 2024, with GRUBBY stepping in to secure the beloved recipes.

Martin Holden-White, founder of GRUBBY, sees the acquisition as an opportunity to bring back the much-loved products for customers while honoring the work of the allplants team. The brand is actively seeking manufacturing partners to reintroduce the range to the market and align with its "B Corp values." The move is part of GRUBBY's wider expansion strategy, which includes year-on-year revenue growth and the recent launch of a cookbook.

Allplants had a loyal following, and the return of their products is expected to thrill customers who have missed the range. The acquisition by GRUBBY signifies a positive step towards bringing back the popular plant-based recipes to the market and continuing to serve customers with delicious and sustainable food options.