Alpha Foods: Frozen Vegan Meat Startup Acquired by LIVEKINDLY Collective

The LIVEKINDLY Collective has acquired Alpha Foods, a Californian plant-based meat startup, making it the sixth food brand under the former's portfolio. The acquisition allows LIVEKINDLY to enter the ready-to-eat breakfast and burrito snacking categories, expanding its reach in the US and benefiting from Alpha's nationwide presence in over 11,000 retail stores. The deal aims to ensure a reliable supply chain and pricing structure comparable to Alpha's animal-based counterparts, with a focus on sustainability and innovation in the plant-based food market.

Alpha Foods' sustainability credentials include the use of ethically sourced non-GMO soybeans and the elimination of palm oil from their ingredients list. The acquisition holds promise for new product development, collaborations with other brands, and tapping into global distribution networks and food tech knowledge to drive innovation in the plant-based sector. With industry consolidation expected, LIVEKINDLY aims to position itself as a leading consolidator in the plant-based food market.