Alpro has launched a new range of vegan meal replacement drinks called Alpro Meal To Go, each containing 20g of plant-based protein and backed by Swedish singer-songwriter Zara Larsson. The drinks, available in flavors like Chocolate & Banana and Coffee Caramel, are made with a soy and oat milk base and contain 26 vitamins and minerals, fiber, omega-3, and no artificial sweeteners, offering a convenient and balanced meal option for those on-the-go.

A recent survey found that more than half of German consumers drink plant-based milk, with younger adults, households with children, women, and flexitarians showing a higher preference for dairy-free alternatives. Alpro's focus on nutrient-dense and fortified plant-based products aligns with consumer preferences, with the brand also offering vegan milks and yogurts specifically designed for children. The introduction of Alpro Meal To Go aims to provide a simple and delicious meal solution without compromising on taste or quality for busy individuals seeking a convenient, plant-based option.