Alpro Launches Greek-Style Yoghurt Prioritising ‘Extra Creamy’ Texture Over Protein

Danone's Alpro brand has launched a new line of dairy-free Greek yoghurts across Europe, emphasizing creaminess over protein density. The new range features natural, forest fruits, and peach-passionfruit flavors with a focus on delivering an "extra creamy" texture that is light on the stomach.

To achieve the desired creaminess, Alpro reduced soybean content and added coconut cream and sunflower oil, resulting in a richer yoghurt with essential nutrients, protein, and limited sugar and saturated fat. The company aims to capitalize on the growing Greek yoghurt market while maintaining its leadership in Europe's vegan yoghurt sector, with a focus on engaging influencers and creating high-relevance content to promote the new products among consumers.