Alpro has launched the UK's first matcha-flavored coconut and soy milk, combining the trendy matcha powder with a soy-coconut base. This new beverage was created in response to the growing popularity of match products in recent years, as demonstrated by a significant increase in ready-to-drink options containing matcha. Alpro's Matcha Coconut is fortified with nutrients and can be enjoyed cold, warm, or foamed over coffee, making it a versatile and healthy option for consumers.

Experts predict that the matcha market will continue to expand in the coming years, with Sproud and Oatly also introducing matcha-flavored plant milks in the past year. The increasing global demand for matcha has led to shortages of raw green tea leaves, putting pressure on Japan's tea production. Despite these challenges, the matcha market is expected to reach a significant value by 2028, highlighting the growing popularity of this unique beverage worldwide.