Alt Protein Pet Food Brand THE PACK Announces Acquisition by Prefera Petfood

UK-based alternative protein pet food brand THE PACK has been acquired by Prefera Petfood SRL, a producer of premium natural wet foods for cats and dogs. Founders Damien Clarkson and Judy Nadel will join the Prefera team to drive growth of the brand in the UK and Europe, with plans to introduce new high-quality nutrition products. This acquisition follows Prefera's recent partnership with Biocraft Pet Nutrition to commercialize cat food made from cultivated mouse meat.

THE PACK, founded in 2021, offers innovative wet and dry pet foods made with alternative proteins. The brand has seen significant growth and success, reporting a 41% increase in sales in the first half of 2024. With the support of Prefera Petfood, THE PACK aims to create the next generation of highly nutritious pet food products and expand its presence in the market. The brand will be showcased at the pet industry trade fair Zoomark in Bologna from May 5-7, demonstrating its commitment to innovation and growth in the industry.