Pulmuone's US subsidiary has seen a 17% increase in tofu sales, outpacing the overall category, as Americans seek minimally processed proteins. With a focus on high-protein, high-fiber, and minimally processed foods in the US, Pulmuone is meeting the demand by offering tofu products that cater to mainstream consumers. This growth reflects a broader shift in Americans' dietary habits towards healthier, plant-based proteins to reduce meat consumption.

Pulmuone sells a variety of tofu products in the US, with its water-packed tofu being its flagship product, accounting for 70% of sales. The company has maintained the number one market share in the US tofu market for 11 consecutive years and is ramping up tofu production to meet the increasing demand. Pulmuone's success in tofu sales aligns with rising concerns about ultra-processed foods and the demand for protein and fiber in American diets.