On International Women's Day, the Animal Justice Project (AJP) in the UK urged consumers, particularly women, to avoid dairy products. A study commissioned by AJP revealed that a significant percentage of consumers were unaware of common dairy industry practices, such as cows being impregnated annually for milk production and calves being separated from their mothers shortly after birth. The research also showed that a majority of respondents disapproved of various animal agricultural practices, such as keeping chickens or pigs in cramped cages.

Vegan entrepreneur Matthew Glover emphasized the need for education and enlightenment regarding the treatment of cows in dairy production. A separate study by Bryant Research found widespread disapproval of common animal agriculture practices among British people. The efforts by AJP and the research studies aim to raise awareness and encourage consumers to make more ethical and sustainable choices regarding dairy consumption.