Another Vegan Nugget: Creator of Burger King’s Impossible Whopper Joins Premium Plant-Based Chicken Newcomer

Michael Salem, the creator of Burger King's Impossible Whopper, has joined plant-based chicken newcomer Recreate Foods as its president. The Arizona-based company offers a range of vegan chicken products made from pea protein, focusing on taste and quality. In a crowded market with around 20 brands producing vegan nuggets alone, Salem believes that Recreate Foods' premium positioning sets it apart by prioritizing flavor and texture over a science-based approach.

Having previously worked at Burger King and the Kevin Hart-owned Hart House, Salem is committed to creating delicious plant-based products that can have a positive impact on both health and the environment. While the plant-based chicken sector is competitive and facing challenges, Salem is confident in Recreate Foods' ability to succeed as a premium brand that prioritizes taste and quality.