Anuga: “We Not Only Follow Market Trends, But Actively and Courageously Co-Shape Them”

Anuga is the world’s largest food and beverage trade fair, held in Cologne every other year. For the first time, Anuga 2025 will include Anuga Alternatives, a trade fair dedicated to alternative proteins, reflecting the growing market in this segment. The event will showcase a diverse range of plant-based, algae-based, mushroom-based, and cultivated proteins, with leading companies like Beyond Meat and The Planty Butchers participating.

Anuga aims to actively shape market trends and provide a platform for startups in the alternative proteins sector to assert themselves alongside established companies. The event offers networking opportunities and support for innovative new products, helping startups increase their visibility and connect with potential business partners. Anuga is more than just a product show; it serves as a central meeting point for the global food and beverage community, promoting innovation, sustainability, and knowledge transfer in the industry.