Artisan Bakery Pipp & Co Launches Its First Vegan Doughnut

UK-based artisan bakery Pipp & Co has launched its first vegan doughnut in response to customer demand. The mixed berry flavour doughnut is made with natural ingredients, handmade using oat milk and locally sourced British flour. It is free of hydrogenated fats, palm oil, and GMOs, meeting the bakery's strict criteria for quality.

The vegan doughnut has the same soft, rich texture as Pipp & Co's traditional offerings, thanks to a 24-hour fermentation and three-stage proving process. In taste tests, 57% of the bakery's team preferred the vegan option. Pipp & Co plans to introduce more vegan flavours and expand their outlets in the future, as customers have responded positively to the new product, noting that it has no flavor difference compared to their traditional doughnuts.