Artisan vegan cheese producer Honestly Tasty has acquired pioneering plant-based cheese brand La Fauxmagerie. Following a previous merger with Purezza, La Fauxmagerie will now focus solely on its cheese products, while Purezza will take over the Cheese Cellar in London to continue selling La Fauxmagerie products as well as other brands.

Honestly Tasty plans to develop new cheeses under the La Fauxmagerie brand and expand distribution, while maintaining the core range of products. Co-founders Beth and Michael Moore are dedicated to growing La Fauxmagerie's reach and continuing to offer exceptional quality and craftsmanship to plant-based cheese fans, ensuring the brand's legacy and innovation for years to come.