As BetterBrand Takes On Refined Carbs, Its $170M Valuation Sets a Record For Female Founders

BetterBrand, a food tech startup targeting refined carbs, has achieved a record-breaking Series A valuation of $170 million, making it the highest valuation posted by a female founder in venture history. Founded in 2021, the company has raised nearly $10 million in funding and is disrupting the $12 trillion refined carb market with innovative technology. The recent $6 million Series A funding round was led by VERSO Capital and included investors such as Gaingels Fund, Seven Seven Six, and Craft Lane.

BetterBrand's growth potential and appeal to investors have attracted notable names like Sean Thomas of the Wendy’s family, actors Patrick Schwarzenegger and Emmy Rossum, and venture capitalist Chris Hollod. The company's flagship product, The Better Bagel, has outperformed in the market, offering high-protein, low-carb options with the protein equivalent of four eggs while containing only one gram of sugar and five grams of net carbs. With plans to release 16 new products by the end of 2023, BetterBrand aims to revolutionize the refined carb market, much like Beyond Meat and Impossible Foods have done in the protein market.