As It Readies for a Series A, Green Rebel Expands In Asia, Including 364 Starbucks In Malaysia

Indonesian food-tech startup Green Rebel is expanding its presence across the Asia-Pacific region, with partnerships established with top quick-service restaurants like Starbucks Malaysia and Nando’s Singapore. The startup, known for providing healthier food options through plant-based whole-cut meat substitutes, is gearing up for a Series A funding round by the end of 2023. With a $10 million oversubscribed pre-A funding round in 2022, Green Rebel is focused on aligning its expansion strategy with like-minded partners in the B2B and B2C sectors.

Green Rebel, a part of Indonesia's largest plant-based food chain, Burgreens Group, is now available in more than 1,800 distribution points across Indonesia, Singapore, Malaysia, and South Korea. The company's recent partnerships with Starbucks Malaysia and Nando’s Singapore highlight its focus on flavor localization and catering to the diverse culinary preferences of Asian consumers. With plans for a Series A funding round later in the year to fuel further growth and expansion into European and U.S. markets, Green Rebel aims to capitalize on the increasing interest in sustainable consumption and plant-based food options in the region.