As the PSL Turns 20, Starbucks Leans Into Pecan in New Oat Milk-Heavy Fall Menu

Starbucks is celebrating the 20th anniversary of their Pumpkin Spice Latte by introducing a new fall menu centered around dairy-free options. With the return of their seasonal menu, the chain is focusing on oat milk-based drinks, plant-forward creamers, and richly flavored offerings for pumpkin enthusiasts. The menu features pecan-spiked oatmilk drinks, including the Pecan Crunch Oatmilk Latte and the new Pecan Oatmilk Cortado, as well as a Maple Pecan Latte Inspired Non-Dairy Creamer made with oat milk.

Starbucks's dairy-free dominance extends beyond their in-store offerings to their grocery shelves, where oat milk and almond milk-based creamers are prevalent. The chain is responding to shifting dietary preferences and climate-conscious values by incorporating more non-dairy options in their seasonal menus. Analysts predict that by 2026, half of Starbucks's seasonal drink menu could be dairy-free, showcasing their commitment to providing options for a growing number of consumers seeking dairy-free alternatives.