Asda Café Adds Vegan Option To Kids £1 Meal Deal Amid Cost Of Living Crisis

UK supermarket chain Asda has introduced a new vegan option to its popular “Kids Eat for £1” in-store café meal deal, aiming to provide healthier choices for youngsters. The Hidden Veg pasta dish, made with wheat pasta and a tomato-based sauce blended with vegetables, was developed as part of a wider café revamp to offer more nutritious options. Asda also now includes a complimentary piece of fruit with each hot kids meal, catering to families during the current cost-of-living crisis.

The £1 meal deal, available until the end of the Easter school holidays, has been a hit with families since its launch in response to rising costs in the UK. Asda's decision to offer a vegan-friendly kids meal option shows their commitment to supporting plant-based eaters and providing affordable, balanced meals for children. With over 1,300,000 meals served at 205 café locations, Asda's initiative aims to make dining out more accessible and nutritious for families across the country.