Asda has recently launched a new plant-based chocolate treat called “Choc Malt Balls,” which are similar in style to Maltesers. The vegan chocolates are part of the OMV! brand introduced by the supermarket in 2023, which offers a variety of sweet and savory snacks. Made with a glossy chocolate coating and a crunchy biscuit center featuring malt extract, the Choc Malt Balls provide a vegan alternative to the popular Maltesers, containing no animal-derived ingredients.

Vegan blogger Ruby May, also known as _sunflowerseeed on Instagram, shared photos of the Choc Malt Balls at Asda, sparking excitement among plant-based chocolate lovers. While praised for their taste and resemblance to the original Maltesers, some customers have noted the small size and relatively high price of the OMV! Choc Malt Balls compared to traditional Maltesers. The launch of these vegan chocolates comes just in time for Halloween and the upcoming holiday season, when chocolate consumption in the UK dramatically increases.

Other brands have also introduced plant-based versions of Maltesers, such as Daisy and Dom’s “Ballers” and Moo Free’s “Moofreesas.” As the popularity of vegan alternatives continues to rise, retailers are responding by offering a wider range of plant-based options to cater to the growing demand for cruelty-free sweets.