Aussie Vegan Meat Maker v2food Acquires Ready Meal Brands as Plant Based Sector Undergoes Consolidation

Australian plant-based meat maker v2food has acquired ready meal brands Soulara and MACROS, expanding its portfolio in a sector experiencing increased consolidation. v2food produces meat analogues using soy protein but is now diversifying into whole-food plant-based options with this acquisition. Soulara, known for its range of ready meals, will help v2food reach a broader audience and cater to evolving consumer preferences.

The deal will see Soulara and MACROS combined under a new entity called Flexitarian Meal Solutions, selling between 50,000 and 100,000 meals per week. The acquisition reflects the growing trend of mergers and acquisitions in the plant-based sector globally, as companies seek to expand their offerings and reach in response to increasing consumer demand for plant-based products.