Aviko Rixona: “Our Potato Cheezz is Unique and Different Because of Its Patented Process”

Aviko Rixona, a Dutch producer of dried potato products, introduced Potato Cheezz, a plant-based cheese alternative with no added salt or fat. The company is now unveiling a new product, Potato TexaPure, which can optimize and improve meat alternatives by mimicking a fatty feeling and enhancing mouthfeel and creaminess. Aviko Rixona is focusing on expanding its plant-based portfolio in European markets like the Netherlands, Belgium, UK, and DACH region, with plans to enter markets in Sweden, Denmark, Italy, and Spain. The company is also open to strategic partnerships and collaborations to enhance market presence and product innovation, with a focus on reducing carbon footprints and offering cost-effective solutions to manufacturers and food service providers.

In a continuously evolving plant-based market, Aviko Rixona aims to improve taste profiles and structures through innovative products like Potato Cheezz and Potato TexaPure. The company sees potential in enzyme technologies and fermentation to enhance plant-based products. As the company expands into new markets, it anticipates challenges in regulations and regional preferences but remains optimistic about a bright future ahead, driven by a commitment to providing sustainable and high-quality plant-based solutions to meet the demands of the food industry.