Axiom Foods and NNB Nutrition Team Up to Build “Protein Plus” Formulations for Beverage Brands

Axiom Foods and NNB Nutrition have joined forces to provide plant-based protein formulations for beverage brands, offering a combination of protein and health-targeted actives in Asia and North America. Axiom supplies a variety of plant proteins and bases, while NNB brings ingredients focused on hydration, cognition, mood, metabolic health, and healthy aging to create dairy-free, sugar-free, and ready-to-drink products. This partnership aims to capitalize on the growing trend of using protein as a foundation and adding additional health benefits, catering to the evolving functional food market.

The key challenge the partnership seeks to address is the sensory performance of plant-based proteins and functional actives, which may introduce undesirable flavors or aftertastes. By utilizing Axiom's neutral proteins and bases with NNB's SweetVantage and SweetVantage+ ingredients, which offer sweetness without bitterness, the companies aim to overcome taste barriers. With a focus on utilizing protein as a delivery vehicle for targeted functional ingredients, Axiom and NNB are working together to help brands create products that consumers will incorporate into their daily diet.