Bel Group has introduced plant-based versions of its Mini Babybel snack in France, offering two dairy-free options in classic cheese-style and smoky barbecue flavors. The recipes, fortified with calcium and vitamin B12, contain ingredients like bean protein, coconut, starches, and natural colorings. The launch is a result of months of research and teamwork to provide a plant-based alternative that maintains the brand's fun and iconic presence on the shelves.

This release is part of Bel Group's global shift towards expanding its non-dairy portfolio, with previous plant-based developments under brands like Boursin and The Laughing Cow. By introducing plant-based Mini Babybel snacks in the French market, the company is furthering its non-dairy offerings while still maintaining the brand's recognizable visual identity and unique portion format. The new products are now available in French retail stores for consumers looking for plant-based snack options.