Bel UK has collaborated with the popular Netflix series Stranger Things to release a new plant-based version of its Babybel snack cheese called Babybel Hellfire. Available at Sainsbury’s now and set to launch at Morrisons later this month, these snacks are sold in packs of six for £2.45. Inspired by the show's Hellfire Club, the product is being introduced in celebration of the fifth and final season of Stranger Things starting on November 26th.

Bel Group had previously announced plans to release vegan versions of its core brands, including Babybel, Boursin, and The Laughing Cow. The company also launched a plant-based cheese brand, Nurishh, but discontinued it earlier this year to focus on its core brands. Designed for spice lovers and adventurous snackers, the Babybel Hellfire is described as having an intense, bold flavor and is being promoted as a "must-try" snack.